Everyone across the globe has felt the effects of the COVID-19 pandemic. Social distancing mandates and budget cuts have caused high schools to put a pause on athletic gatherings––especially contact sports like football.
Kia Motors has the goal to help bring back youth football dreams as “The Game Must Go On”. Coming to the East Coast, Kia has given Woodrow Wilson High School in Camden, New Jersey $50,000, kick-starting the campaign to assist high school football programs affected by the COVID-19 pandemic.
Like many other high schools across the country, the Woodrow Wilson Tigers had to suspend their football season in fall 2020. Many high school players did not know if their dreams of playing the sport again would ever come true.
Russell Wager, vice president of marketing at Kia Motors America said, “Kia is continuing to help young people in need get back some of their pre-pandemic lives. We admire the resolve and determination of the Woodrow Wilson Tigers and look forward to celebrating more extraordinary young people across the country who simply want to play the game they love”. Donations to other high schools will be announced in the weeks and months to come.
The “Accelerate the Good” campaign is in addition to the college scholarships, homeless youth assistance, and pandemic relief initiatives that have helped countless individuals succeed in hard times. Seeing the increased need during the pandemic, Kia made two individual $1 million donations to support America’s homeless youth population.
To assist in nonmonetary ways also, Kia Team Members volunteered to collect and donate more than 50,000 essential face shields to hospitals across America. Kia aims to help the community in the most impactful ways possible––accelerating the good across the country, across generations, and across homes.